Game Developers

If you want to truly understand your audience, you need to spend time interacting with them. Social media is all about conversations, and if you make a point of interacting with your audience, you will get to know them and the things which are most important to them.
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Second thing which is equally important as the first one is being passionate on social media. Agreed, that you are using social media only to generate more traffic and subsequently your business, but that does not mean you have to do it like a robot. When I say robot, I am referring to the routines that we fix up to use social media - like 3 blog posts a week, n number of posts on social networks/ pages or tweets etc.
Twitter remains the one place where you are thrust into the middle of a million comments and links that will not be helpful to you. I recommend scheduling your tweets to reflect the image you wish to portray in your business. I tweet a combination of updates to my blog posts, affiliate links for related products, and links to my articles and products. Every couple of days I log in and answer anyone's questions or comments so they can see I really do have an interest in connecting with people.